1 - Social sharing sites are websites where common users of internet can share their experience, pictures or music such as Myspace, skyblog but also about your travel experiences that travel website provides such as opodo which search for you the place that correspond the best to your attendees.
2 examples :
http://www.myspace.com/ for pictures and music and http://www.dailymotion.com/fr for videos
2 - It influence consumers'choice because they can compare their experience in differents hotels for example and ask lot of questions concerning a specific travel or place. That is where they can get bad opinion of a hotel and then chose an other one. That's why hoteliers must really take care.
link article : http://www.corporate.canada.travel/corp/media/app/fr/ca/magazine/article.do?path=templatedata%5Cctx%5CmagArticle%5Cdata%5Cfr%5C2007%5Cissue04%5Cmarketing%5Cweb_tourism_culture
3 - Hoteliers must be more "opened" to their usual customers and to new ones. As they can't deal with "new surfing style" such as social sharing sites, they should adapt their marketing strategies to them. They'd better increase and incite the testimonials of their consumers even if it's good or not and don't hesitate to contact the consumers who didn't enjoy their stay to exactly know what was wrong and maybe try to make a marketing effort and maybe propose them to try again their hotel with a 20% rebate for example.
2 examples :
http://www.prixdesvoyages.com/ and http://www.bonkm.com/
4 - I think it's possible as long as it's well - prepared before. In fact, if it works, hoteliers will be more and more known and the way they democratize their marketing can attract consumers by its transparency. It will also permit to create a real confidence between professionnals and consumers because on a long term, only the consumers will be in charge of commercial and marketing of your hotel.
But hoteliers also need to take care, take part of this online conversation must be seriously done regularly. You want to create a new contact and relationship with your consumers, you need to be able and free to answer any questions at any time and even if the questions or the remarks are bad. You can't leave a message without an answer because you will risk to lose guests.
To my mind, it's the future of the travel industry which is taking place nowadays with the arrival of internet 2.0.
2 examples :
http://www.myspace.com/ for pictures and music and http://www.dailymotion.com/fr for videos
2 - It influence consumers'choice because they can compare their experience in differents hotels for example and ask lot of questions concerning a specific travel or place. That is where they can get bad opinion of a hotel and then chose an other one. That's why hoteliers must really take care.
link article : http://www.corporate.canada.travel/corp/media/app/fr/ca/magazine/article.do?path=templatedata%5Cctx%5CmagArticle%5Cdata%5Cfr%5C2007%5Cissue04%5Cmarketing%5Cweb_tourism_culture
3 - Hoteliers must be more "opened" to their usual customers and to new ones. As they can't deal with "new surfing style" such as social sharing sites, they should adapt their marketing strategies to them. They'd better increase and incite the testimonials of their consumers even if it's good or not and don't hesitate to contact the consumers who didn't enjoy their stay to exactly know what was wrong and maybe try to make a marketing effort and maybe propose them to try again their hotel with a 20% rebate for example.
2 examples :
http://www.prixdesvoyages.com/ and http://www.bonkm.com/
4 - I think it's possible as long as it's well - prepared before. In fact, if it works, hoteliers will be more and more known and the way they democratize their marketing can attract consumers by its transparency. It will also permit to create a real confidence between professionnals and consumers because on a long term, only the consumers will be in charge of commercial and marketing of your hotel.
But hoteliers also need to take care, take part of this online conversation must be seriously done regularly. You want to create a new contact and relationship with your consumers, you need to be able and free to answer any questions at any time and even if the questions or the remarks are bad. You can't leave a message without an answer because you will risk to lose guests.
To my mind, it's the future of the travel industry which is taking place nowadays with the arrival of internet 2.0.
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